Eddy collaborated with the Marcel agency to create the “J’ai fait la Fnac” campaign that focuses on notable celebrities who found inspiration at the French retail chain that specialises in cultural and electronic products. In-house director, Hugo Ramirez, took the helm for all three films applying his unique vision to create lively and varied aesthetics with Brunch Studio bringing the trilogy to life with advanced and refined animation techniques.
Hugo Ramirez developed a rich neon world for the film that celebrates French rapper Nekfeu’s discovery of literature. Ramirez filmed and assembled footage through a series of shoots that were then developed for a team of artists to rotoscope each frame by hand in watercolour.
The final result is a striking spectacle of colour that marries a distinctive street style with literature from War & Peace to White Fang.
In tribute to celebrated photographer Stephane Lavoué, Hugo Ramirez ventured into the unknown. A universe that blends rich geometry with lush wilderness through Théo Guignard’s illustrations, Stephane’s is a more contemplative journey that reflects his travelled and learned perspective.
Hugo Ramirez teamed up to with renowned cartoonist and comic author, Christophe Blain, to co-direct with him in creating a wild universe bursting with imagination.
Featuring his distinctive pencil strokes and wacky characters, Blain’s film is immersed in the colourful treatment that can be seen in his most celebrated works such as Gus & His Gang.
Category: Retail services
URL: http://www.eddy.tv
Client: Fnac
Agency: Marcel, Paris
Production: Eddy
Country: France
Campaign file: Download campaign file
Director: Hugo Ramirez
Production company: Eddy
Studio: Brunch Studio
Client: Fnac
Agency: Marcel
TV Producer: Elodie Jonquille
Director: Hugo Ramirez
Illustrations: Théo Guignard
Production Company: www.Eddy.tv
Executive Producer: Jean-François Bourrel
Production Assistant: Céline Da Cunha-Vanlint
Animation Studio: Brunch Studio
Post-Producer: Vincent Leroy
Post-Producer: Julie Bellemare
Voice Recording: Clemens Hourrière