Category: Public Interest, NGO
Brand: Fonddonorov
Agency: Decembrist
Geo: Russia
Additional Info: Ambient
Advertising Agency: Decembrist, St.Petersburg, Russia
Creative Director / Art Director: Anton Mokhov
Director / DOP: Ivan Egorov
Editor / Colorist: Victor Isamukhamedov
Sound Design: Alexander Glazkov
Photographer: Denis Ratnikov
Music: Monster Wave / Stone Submarines
Published: August 2018
Synopsis:
In the center of St. Petersburg, surrounded by historical monuments and tourist attractions, unusual art objects appeared - red puddles with messages in Russian and English about the importance of donating blood regularly. In this way bloody puddles remind saint-petersburgers that in the summer most of a donors leave the city for vacations and hospitals especially need donor blood.