FCB New York has created this anti smoking PSA campaign for the FDA's showing what happens when Little Lungs take part in various activities.
Media: TV
Category: Government Organisation
Client: U.S. Fda
Media: Digital
Country: USA
Advertising Agency: Fcb, New York, Usa
Production: Hornet
Creative Directors: Liem Nguyen, Justin Chen
Art Director: James Meiser
Copywriter: Cecile Robertshaw
Business Manager: Pamela Macgillivray
Strategy Director: Mark Hall
Director: Peter Sluszka
Editing: Hornet
Date: March, 2017
Description:
"See what happens when Little Lungs goes on a biking adventure with his friends. Hint: It didn’t go so well."