Foot Locker: Fly Your Own Way

Credits & Description:

Brand: Foot Locker
Media: TV
Category: Retail services
Agency: BBDO
Geo: United States
Foot Locker: Fly your own way x
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Chris Beresford-Hill, Dan Lucey
Creative Directors: Ryan Raab, Dan Kenneally
Executive Producer: Anthony Curti
Music Producer: John Melillo
Worldwide Sr. Account Director: Troy Tarwater
Account Director: Janelle Van Wonderen
Account Manager: Catherine Wright
Account Executive: Sam Henderson
Project Manager: Amy Orgel
Production: O Positive Films
Director: Jim Jenkins
Executive Producers: Ralph Laucella, Marc Grill
Director of Photography: Robert Yeoman
Editorial: No 6
Editor: Jason Macdonald
Assistant Editors: Nick Schneider, Ryan Bukowski
Executive Producer: Corina Dennison
Producer: Malia Rose
Sound: Heard City
Sound Mixer: Keith Reynaud
Online: No6
Flame Artists: Ed Skupeen, Mark Reyes
2D Animation: Jessica Tong
Color: CO3
Colorist: Tim Masick
Brands love to promise kids that a certain shoe will make them more like their favorite athlete. But they’re big shoes to fill. To launch the Air Jordan 29 Low’s, shoes bearing the name of a basketball legend, we recruited a panel of experts, including former NBA star Jalen Rose, Dr. Phil, “Sports Science” host John Brenkus, fashion expert Melissa Rivers and neurosurgeon Dr. Sanjay Gupta, to remind kids that if they want to be great, they have to be themselves. Because their chances of becoming three-time All-Star Russell Westbrook are slim. Want to fly? You’ve got to fly your own way.