Agency: Dare
Client: Football Manager 2017
Account Management: Alex Smith
Creative: Mat Bolton, Jake Atree, Matt Calaby
Planner: Oscar Eavis
Producer: George Ryan
Production Company: Unit 9
Producer (Unit 9): Harry Starkey-Midha
Production Manager (Unit 9): Eleri Evans
Executive Producer (Unit 9): Adam Dolman
Director: Simon Neal
Post-production: Coffee and TV
Sports Interactive has unveiled a pan-European integrated launch campaign to celebrate the release of Football Manager 2017, created by DARE. Targeting current, new and lapsed Football Manager gamers, the activity communicates how Football Manager has been designed to suit and fit around gamers’ lifestyles, rather than the other way around, while still retaining the authentic, data rich experience that genuinely improves their lives as fans.