Category: Public Interest, NGO
Media: Experiential
Brand: For Our Children Foundation
Agency: the Smarts
Geo: Bulgaria
Advertising Agency: the Smarts, Sofia, Bulgaria
Creative Directors: Radoslav Bimbalov, Bogdan Russev
Head of Art: Pavlina Boneva
Art Director: Iva Konstantinova
Designers: Olga Stoycheva, Sofia Altova
Copywriter: Vesselin Trandov
Account Director: Plamena Pavlova
Director: Martin Iliev
Production: SHOOT!
Executive Producers: Billiana Vassilieva, Maria Panayotova
Post Production: Stefan Shivachev, Boris Andreev
Sound: SoundProject Studio
Published: August 2017
Description:
On the first summer day - June 22 - we set up a bunch of kids singing "Jingle Bells" in the heart of the city. The people passing by were surprised, amazed and started to shoot videos and share on Facebook that strange event. With big smiles on their faces. Happy. Cheerful. Because Christmas always opens their hearts... Truth is - most of the donations for children are made during Christmas. But the kids in need cannot wait for Christmas... So how about becoming a regular donor today?