Client: Forcepoint
Production: Skunk // Means of Production // Trollback + Company
Director, Skunk: Brent Harris
President, Skunk: Matt Factor
COO, Executive Producer, Skunk: Shelly Townsend
Executive Producer, Head of Production, Skunk: Jeanne Stawiarski
Producer, Skunk: Ed Callaghan
Director of Photography, Skunk: Jason McCormick
Photographer: Gunther Campine
Editing: Cut & Run
Editor, Cut & Run: Akiko Iwakawa
Color: Company 3
Colorist, Company 3: Tom Poole
Graphics: Trollback + Company
Creative Director, Trollback: Brian Bowman
Music: South
Sound Design: Heard City
Sound Designer: Cory Melious
Agency: Mechanica
Creative Director, Mechanica: Jim Garaventi
Creative Director, Mechanica: Jim Amadeo
Executive Producer, Mechanica: Brian Smith
Brand Director, Mechanica: Ryan Lee
Published: July 2017
Synopsis:
Global cybersecurity leader Forcepoint today announced the launch of a new brand campaign that brings to life the company’s innovative market positioning: Protecting the Human Point.
The new brand campaign’s central theme of “protecting the human point” reflects the shift in the current security paradigm, which is largely technology-oriented, to focus on people as they interact with critical business data and intellectual property. The campaign builds on Forcepoint’s original research, which shows the critical role of understanding human behavior and intent in transforming cybersecurity for enterprises and government agencies. The multi-channel campaign creative, including broadcast and digital video, social media, out-of-home and print advertising, emphasizes that only a human-centric security approach can assess cyber intent and adapt protection for an organization’s employees and critical data.