Category: Cars
Advertiser: FORD MOTOR COMPANY
Product/Service: 2012 FORD FOCUS
Agency: ZUBI ADVERTISING
Production Company: FLIP FILMS, Santa Monica, USA
Chief Creative Officer: Joe Zubizarreta
Executive Creative Director: Ivan Calle
Creative Director: Mauricio Candela
Copywriter: Jonatan Maldonado/Damian Nunez
Art Director: Damian Nunez/Jonatan Maldonado
Agency Producer: Ronnie Gonzalez
Account Supervisor: Gracie Colón
Producer: Leda Nasio
Director: Sebastian Schor
Editor: Pablo Colella
Sound Design/Arrangement: Indiehouse
Post Production: Indiehouse
Music: Indiehouse
Account Manager: Cristina Rua
Planner: Pablo Rosas
Director Of Photography: Gonzalo Amat
EditingCompany: Indiehouse
Account Manager: Cristina Rua
Planner: Pablo Rosas
Director Of Photography: Gonzalo Amat
Editing Company: Indiehouse
English Description
These are the first 'obviously subliminal' TV spots ever. Under the claim, 'Everything you want from a car', we coupled the consumer's emotional insights with the product's rational attributes, in the most obvious way with a hint of humor.