Category: Automotive
Media: Film
Brand: Ford
Agency: GTB
Geo: Argentina
Advertising Agency: GTB Argentina
General Manager: Eduardo Parapugna
Executive Creative Director: Tony Waissmann
Creative Directors: Sebastian Fulgencio, Ramiro Crosio, Sebastian Blezowski
Account Director: Carolina Gay
Account Supervisor: Silvina Carrazzoni
Account Executive: Ivan Buldrini
Production Director: Cosme Argerich
Producer: Belén Solimano
Planning Director: Fernando Cabarcos
Media Director: Nicolas Bruzzone
Digital Director: Damián Macera
Producer: Primo
Directors: Brian Kazez, Francisco Hauser
Executive Producer: Alejandro Di Michele
Producers: Mariano Scarpatti, Malena Kremenchuzky
Photography: Pablo Iacovone
Art Director: Rodrigo Fernandez Siffredi
Color: Alejandro Armaleo
Post Producers: Seba López, Majo Moiron
Editor: Paula Baialardo
Sound: Porta
Post-Production: Bitt Animation
VFX Director: Cristián Morales
Executive Producer: Mariana Motta
Producer: Marcos Ferrari
Compo Artist: Nico Fernnadez, Marcos Montane, Javier Pazzano, Nicolas Tarela, Sebastian Romero, Ancel Patterson, Ivo Duckcevic
Art / Matte Paintings: Fede Beret, Roxi Vazquez
Tracker: Fede Pippo
3D Artist: Toru Ikegaki
On Set Supervisor: Nicolas Tarela
Published: April 2017
Description: Throughout the campaign we can see how we use the car's trunk as if it were full of water. In a funny way, the different situations are showing us how to highlight this benefit of the car to have a very large baul.
The campaign is based on an international insight, therefore it can be understood in every country in the world. It is also based on the fact that the volume of a trunk is measured in liters.