JWT, Auckland turned the back seat of the Ford Kuga into a recording booth then took the car to the X Factor auditions around the country. People jumped in and sang along. We recorded them, then we engineered the different takes into a final version that we released as a three minute music video and over 20 unique TV ads.
Category: Automotive
URL: http://www.thepassengers.co.nz/
Client: Ford
Agency: JWT
Production: Flying Fish
Country: New Zealand
Director: Joe Lonie
Executive Creative Director: Cleve Cameron
Art Director: lucy wilcox
Copywriter: Mike Ramsay
Group Account Director: Dom Henshall
Agency Producer: Mary Wall
Designer: Glenn Chapman
Darryn Warhaft â Creative Services Director
Tim Long â Studio Manager
Peeyosh Chandra â Head of Digital
Nigel Cherrie â Digital Producer
Cynthia Eddington â Digital Creative
Jacqueline Smart â Planning Director
Bibiana Mayans â Senior Account Manager
Alex Wilson â Account Executive
Rose Steele â Account Executive
Suzanne Bull â Media Director
Nick Wrigley â Media Planner
Lauren Proud â Mac Operator
Lex Fleming â Mac Operator/Video Editor
Iain Wood â Mac Operator