Category: Automotive
Media: Experiential/ Outdoor
Brand: Ford
Agency: GTB
Agency: Ogilvy
Advertising Agency: GTB España y Ogilvy, Mather Publicidad, Spain
Advertiser: Ford
Managing Creative Director: Paulo Areas
Creative team: Javier Martínez, Pablo Fernández
Digital equipment: Rubén Martín, Celia Fernández
Account Manager: Paula Vizcaíno
Account Supervisor: Marta Baquero
Account Executives: María Alcalá, Yoyes Peruyero
Head of Experience: Paloma Adrién
Production assistant: Fernando Albor
Client Contact: Esther Gironella
Producer: Espadaysantacruz Studio
Development and technology: Espadaysantacruz Studio
Music producer: TDL Music
Published: February 2017
Description:
MAX Motor Dreams, the latest from GTB Spain and Ogilvy & Mather for Ford.
Madrid, February 15, 2017. GTB Spain, with the support of Ogilvy & Mather and Espadaysantacruz Studio, developed a new work for Ford.
After months of research and development, Ford launches 'MAX Motor Dreams'. A crib that simulates exactly the feeling to be traveling in a Ford.
The crib was created on the basis of the insight that children usually sleep easily in the car. In order to help parents, was born the "MAX Motor Dreams" crib.
It Counts with special attributes such as:
. Reproduction of the slight sound of a Ford engine.
. Smooth motion that mimics a drive away.
. LEDs that reproduce the outside lights.
Everything is controlled through a simple application.
Also as a main feature, parents can record favourite routes of their children to then reproduce them accurately in the crib.
Through the website fordmaxmotordreams.com, you can request a test-drive of the MAX Range Cars and participate in a contest to get the crib.
The realization, development of product and production was conducted by Espadaysantacruz Studio.