Media: TV
Category: Automotive
Client: Ford
Production: Bullitt
Country: United States of America
Published: August 2018
Synopsis:
Ford has created a campaign, directed by Bullitt’s Matt Ogens, honoring America’s workforce. The spots feature Americans describing the hardest working person they know, such as a dairy farmer in Wisconsin, a police officer in Tuscaloosa and an autoworker in Ohio. Ford also is inviting people across the country to share stories – using the hashtag #HardestWorking – about their own labour heroes. Civic Entertainment Group and Bullitt created the campaign.