AGENCY: GTB Middle East
CLIENT: Ford Middle East
EXECUTIVE CREATIVE DIRECTOR: Richard Copping
CREATIVE TEAM: Tala Ali, Thiago Neves, Hessa Alsudairy, Sahar Iqbal, Mohammad Al Shatti, Cynthia Wong
DESIGN: mohammadsharaf.com
PRODUCTION HOUSE: AhmedAQFilm
CONTENT STRATEGIST: Alessandro Candotti
SOCIAL MEDIA MANAGER: Roy Sfeir
PROJECT MANAGER: Guillermo Cabrera
ACCOUNTS: Bachir Samia, William Hine
MEDIA LEAD: Mansour Wehbe
PUBLISHED August/Sept 2018
Synopsis:
Ford’s campaign to support Saudi women driving was inspirational and above all, human, ensuring an everlasting presence in their lives. This promise was sealed with an iconic emblem, created using original, handcrafted Arabic calligraphy to showcase their well-deserved place in front; the driver’s seat and in life.