Media: TV
Category: Retail services
Client: føtex
Agency: Wibroe, Duckert & Partners. Copenhagen
Production: Nobody Cph
Country: Denmark
Director: Rune Milton
Creative team: Lasse Hinke
Creative team: Rasmus Petersen
Producer: Niels Kau
DoP: Kasper Wind
Editor: Freddie Smith
Sounddesign: Kevin Koch
VFX Supervisor+Compositing: Mikael Balle
CGI+Compositing: TGB VFX
Composer: Jonas Horsted Larsen
Casting: Artcast + Jette Termann
Media partner: Oath Nordics
Synopsis:
The Danish retail industry usually celebrates the Christmas season by bombarding consumers with great value offers and high-pitched call-to-actions. This year, the Danish supermarket chain, fotex, takes off into the Christmas season via Wibroe, Duckert & Partners. Copenhagen, with a more emotional approach and a film that turns shopping into a heart-warming Christmas experience through the fairytale imagination of a little girl.