Advertiser: FOX INTERNATIONAL CHANNELS
Agency: OVATION BBDO
Category: Publications & Media
Advertising campaign: FOX LAUNCH CAMPAIGN - FOX LIFE
Producer: Igor Kecman
Account Manager: Marko Pesic
Director Of Photography: Aleksandar Ilic
Director: Srdan Golubovic
Animation: Crater Studio
Animation: Belgrade
Copywriter: Milos Kukuric
Art Director: Vladimir Mitrovic
Creative Director: Vladimir Mitrovic
Art Director: Stevan Kostic
Brief Explanation
Using the specific aesthetic of FOX Life Channel we announced the arrival of the FOX International in Serbia.The TVC consists of teaser and launch which communicate recognizable brand elements of FOX.In the Teaser part we see a typical scene from E.R. - a patient on the hospital stroller hysterically laughing while doctors and nurses push him through to the O.R. They are checking his pulse, concluding they have never seen symptoms like this. On the EKG machine instead of regular pulse reading we see a sequence of "O" signs, taken from the FOX logo, forming an unique EKG line. In the Launch we see a group of worried doctors' faces, looking at the patients X-ray. In the back we see and hear our patient laughing more and more hysterically. The doctors conclude that there is nothing they can do. We see the X-ray of patients brain with the FOX logo inside.