Advertiser: FOX INTERNATIONAL CHANNELS
Agency: OVATION BBDO
Category: Publications & Media
Director Of Photography: Aleksandar Ilic
Animation: Belgrade
Animation: Crater Studio
Copywriter: Milos Kukuric
Art Director: Stevan Kostic
Art Director: Vladimir Mitrovic
Creative Director: Vladimir Mitrovic
Producer: Igor Kecman
Account Manager: Marko Pesic
Director: Srdan Golubovic
Brief Explanation
Using the specific aesthetic of National Geographic Channel we announced the arrival of the FOX International in Serbia.The TVC consists of teaser and launch which communicate recognizable brand elements of FOX.In the Teaser we see an explorer searching through the wilderness with binoculars. As he approaches to his "pray" he turns to us excited, announcing his discovery. Through his binocular we see a part of furry a creature, shaped like the "O" sign from the FOX logo, hidden in the leaves.In the Launch he is taking pictures with his camera, inviting us to see more clearly how amazing his discovery is.