Alternative title: S.H.I.E.L.D. Medic
Media: TV
Category: Entertainment & leisure
Client: Marvel
Advertised Brand: FoxNext
Agency: BarrettSF, San Diego
Production: The Mill
Country: United States of America
Director: Rober Sethi
Director: David Lawson
Executive Creative Director: Jamie Barrett
Creative Director: Todd Eisner
Senior Art Director: Jen Hart
Chief Marketing Officer: Jordan Edelstein
VP of Marketing: Daniel Helmhold
Sr. Product Marketing Manager: Tania Samsonoff
Head of Production: Conor Duignan
Account Director: Molly Warner
Strategist: Kevin Albrecht
Editorial: The Mill
Editor: Victor Jory
Editor: Natalie Wozniak
Edit Assist: Bradley Rhone
VFX: The Mill
Executive Producer: Anastasia Von Rahl
Producer: Dan Love
2D Lead Artist: Martin Karlsson
3D Lead Artist: Chris Bayol
3D Lead Artist: Chris Goodrich
Colorist: Adam Scott
Music: New Math
Composer: Dan Sammartano
Composer: Jared Hunter
Composer: Ray Loewy
Composer: Dave Wittman
Composer: Kala Sherman
Sound Design: Lime
Engineer: Michael Anastasi
Mix: One Union
Engineer: Matt Wood
Published: March 2018
Synopsis:
Advertising agency barrettSF has created a new advertising campaign for the hotly anticipated MARVEL Strike Force, FoxNext Games’ just-launched free-to-play RPG. This is the first game that allows players to mix characters in the MARVEL universe—both heroes and villains—to form teams.
In MARVEL Strike Force, ready for battle alongside allies and arch-rivals in this action-packed, visually-stunning free-to-play game for your phone or tablet. An assault on Earth has begun, and Super Heroes and Super Villains are working together to defend it! Lead the charge by assembling your ultimate squad, including Spider-Man, Doctor Strange, Groot, Rocket Raccoon, Loki, Elektra, Captain America and Iron Man, as you enter strategic combat against an all-new enemy threat. It's time to fight. Gather your squad and prepare for the battle to save Earth. Agency: BarrettSF, San Diego.
Everything except the gameplay shown at the ad’s end is original CG footage that barrettSF created with Los Angeles-based visual effects studio The Mill. Much action—such as a stuntman falling down a ramp—involved filming live actors in motion-capture suits. The designs for the characters came from game developer FoxNext. The agency took those assets, animated them and then inserted the world around them to create the spot.