Foxtel and Fox Sports have announced the upcoming launch of a brand new rugby league channel, Fox League, with a major brand and retail marketing campaign designed to kick off the 2017 winter sports season. The campaign from TBWA Sydney is headlined by Aussie singer, actress and rugby league tragic Jessica Mauboy, and continues the brand positioning 'We're a FoxSporting Nation' under the new theme that 'everyone's team deserves to be seen'.
Media: TV
Category: Entertainment & leisure
Client: Foxtel Australia
Agency: TBWA Sydney
Country: Australia