Category: Media
Media: Digital
Brand: France 3
Agency: Publicis
Geo: France
Client: France Televisions/ France 3
Client Managers: Nilou Soyeux, Philippe Deloeuvre, Eric Rinaldi,
Laurent Sauvage, Amélie Séchet, Ralph Hippocrate
Agency: PUBLICIS CONSEIL
Executive Creative Directors: Fabrice Delacourt et Olivier Desmettre
Copywriter: Kevin Salembier
Art Director: Julien Boissinot
Art Direction support: Alexandre Perdereau, Mathias Quintin
Account Managers: Caroline Darmon, Lou Leproux, Anne-Sophie Rudas
Digital Production: Gwladys Woimant, Mohamed Sqalli
Tech&digital strategy adviser: Guillaume Cartigny
Editing: Jean-François Clapeau, Boris Gerqueck
Social Media: Marie Sloutchansky
Partner: WINAMAX
Alexandre Roos, Christophe Schaming, Mathieu Porri,
Winamax technical Team
Print & Film Production:
Art Buyer: Marion Venot
Producer / Elysian Fields: Gael Cheval
Coordination / Elysian Fields: Alix Civit
Photographer: Patrick Fouque
DOP / Elysian Fields: Clement Nachbauer
Retouch: JEF PROD
Sound / Prodigious: Clemens Hourriere, Sidney Guillen
Published: December 2017
Synopsis:
THE FIRST TV SERIES WHERE ANYONE CAN BET ON THE MURDERER’S IDENTITY
In an exclusive partnership with betting platform Winamax, the channel will thus air the TV series in an interactive broadcasting, in which the many suspects will appear on screen with their betting odds matching their suspicion’s level. These odds will be evolving from one second to another depending on the plot and on the characters’ more or less suspicious activities.
Available every airing nights live at lacotedususpect.fr, the experience invites the viewer to follow his intuition and to bet on the murderer’s identity for free, all along the 6 episodes of this multiple twists TV series.
A strong idea, coming from the TV series’ plot itself.
In a small and quiet village in the Ardennes, a sixteen-year old girl disappears in the forest in the middle of the night. Captain Gaspard Deker, former military and freshly arrived, leads the investigation with Virginie Musso, the local police officer.
Soon enough, the leads multiply and one after another the villagers are listed as suspects.
The experience is supported by a national outdoor campaign – displayed from November 15th.
Fabrice Delacourt, ECD at Publicis Conseil:
«The rise of TV series in our daily lives offers a unique playground to create this kind of laboratory projects. From the insight’s accuracy, directly coming from the consumption of the thriller genre, to the creation of betting odds adapted for the first time to a fiction’s storytelling, every step has been an opportunity to see the line between communication and pure entertainment blurring. »