Category: Media
Media: Film
Brand: France Televisions
Agency: Publicis
Advertiser : France Télévisions
Creative director : Eric Rinaldi
Agency : Publicis Conseil
Executive Creative directors : Olivier Desmettre, Fabrice Delacourt
Copywriter : Antoine Colin
Art Director : Jordan Lemarchand
Account managers : Caroline Darmon, Lou Leproux
Strategic planning : Alexandra Mimoun
TV producers, Prodigious : Patrick Pauwels, Aurélie Fournet
Production : Carnibird
Director : Wilfrid Brimo
Producer : Gaetan Le Goff
Post Production : Mathematic
Post producer : Paul Crehange
Sound production : Prodigious
Sound producer : Emmanuel Desmadryl, Boris Nicou
Published: January 2018
Synopsis:
To announce the upcoming Winter Olympic Games taking place from 02/09 to the 02/25 in Pyeongchang, South Korea, France Télévisions is launching a new movie conceived by Publicis Conseil, produced by Carnibird and directed by Wilfrid Brimo.
This movie, almost silent from beginning to end plays on what seems to be a drawback: jet lag. This mechanism, supported by athletes of many disciplines of the Olympics, allows to work on the kind image of France Télévisions towards its public while putting forward all the programme put
in place so that the audience can follow the games in live despite the jet lag.