| New York Festival 2016 | ||
|---|---|---|
| Film Craft | Best Use Of Music | Second Prize Award |
| LIA 2016 | ||
| Music & Sound | Music Adaptation - Instrumental | Silver Winner |
| Eurobest Awards 2016 | ||
| Film | Tv & Cinema Film: Media & Publications | Bronze Eurobest |
Brand: Frankfurter Allgemeine Zeitung
Corporate Name of Client: Frankfurter Allgemeine Zeitung
PR / Marketing Executives: Stefanie Kaufmann Dimeski/Tim Kallweit
Agency Account Managers: Marie Toya Gaillard/Christin Heiduk
Agency: Scholz & Friends, Berlin
Chief Creative Officer: Matthias Spaetgens
Executive Creative Director: Robert Krause
Creative Director: Philipp Weber
Copywriters: Felix John/Moritz Scholz
Graphic Designer: Linda Mischke/Felix Nass
Agency Producer: Nina Heyn-Steur
Production Company: BIGFISH, Berlin
Director: Tobias Perse
Producer: Carina Steinmetz
Director of Photography: Casey Campbell
Editor: Kai Kniepkamp
Sound Design Company: Hesse Studios, Berlin
Sound Engineer: Friedemann Frank
Music Performed By: Lang Lang
Photographer: Kai-Uwe Gundlach
Description of the Project:
The rise of online news media has caused a decline in newspaper sales. The campaign aims to rejuvenate the brand image of the Frankfurter Allgemeine with engaging and entertaining online content.
With the help of world-famous pianist Lang Lang the Frankfurter Allgemeine tries a musical experiment. Using the newspaper as sheet music, Lang Lang interprets the different news articles on the piano.