Client: Free
Agency: Herezie
Advertising Agency: Herezie, Paris, France
Published: April 2020
Country: France
Synopsis:
As a telecommunications brand that helps to connect people and bring them closer together, Free decided to encourage the French to stay at home, by pointing out what can be gained from lockdown with the help of the Free network and the services it provides. During lockdown, we’re all staying at home. And we’re managing to compensate for the lack of human interaction with technology. Free thus helps people to connect. The campaign, made up of four films and directly inspired by current events, is a literal zoom into four French cities :
Caen, Bordeaux, Marseille and Paris.
Each film contains a series of dialogues between neighbours, all taking place from their respective windows or balconies. The films address the various uses of telecommunications: gaming, which becomes a pretext for solidarity between generations, an exchange of phone numbers sparks a romance, music brings people closer together and video calls provide news ways of distance teaching.