Free.fr: CHEWING GUM

Credits & Description:

The agency directed four 15-second commercials staging consumers who have changed their vision of money since they use the services of the first free access Internet provider.
Context

Free.fr, the free access Internet provider.
Philosophy/Solution

These intentionally absurd spots show that exemption from payment, when it is fully assumed, may become a real way of life.
Title "Chewing Gum"
Original Title "Chewing Gum"
Agency Publicis Etoile (now Publicis Dialog)
City Paris
Production Company: Blue Marlyn
Advertiser Iliad
Brand Name Free.fr
Business Sector Internet Service Providers
Date of First Publication 8/25/2002
Market France
Country of Production France
Language French
Type Television
Length 15 seconds
Creative Director Dominique Chevalier
Art Director Jean-Philippe Vasseur
Copywriter Mathieu Poisson
Director Pierre Isoard, Fabrice Buisson
Agency Producer Bertrand Ayache-Anguenot
Account Supervisor Christophe Rieunier
Advertiser's Supervisor Cyril Poidatz, Sophie Lallée