Fresh Up is a brand long associated with obliterating thirst by offering powerful refreshment in every can.
So powerful, in fact, that your body responds spontaneously to the overwhelming refreshment the only way it knows how. With an intense rush of satisfaction: AHHHHHHHHHH! With that in mind, there are certain situations where a Fresh Up might not be appropriate - no matter how thirsty you are.
Fresh Up. Powerful Refreshment.
Category: Drinks, non-alcoholic
Client: Frucor Beverages ltd.
Agency: Colenso BBDO
Production: Plaza Films
Country: New Zealand
Director: Paul Middleditch
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Copywriter: Ben Polkinghorne
Copywriter: Samantha Parsons
Producer: peter masterton
Head of Art: Mike Davidson
Sound Design: Franklin Rd
Group Account Director: Tim Ellis
Planner: Ruth Blair
Post production: Toybox
Agency Producer: Katie Knight
Account manager: Nico Ainsworth
Art Director/Copywriter: Graeme Clarke
Snr Copywriter: Simon Vicars
Marketing Manager: Kevin Taffs
Brand Manager: Brooke Bayliss-Browne
Media Agency: OMD