FRESHLY: FAREWELL

Credits & Description:

SUB CATEGORY : BEST OF NON-ALCOHOLIC BEVERAGES (INCLUDING MILK)
COMPANY ENTERING : WASA-BE ADVERTISING INC., TOKYO
ENTRY TITLE : FAREWELL
BRAND : FRESHLY GROUND COFFEE WITH THE CREAMIEST MILK
ADVERTISER : AJINOMOTO GENERAL FOODS, INC.
ADVERTISING AGENCY : DENTSU INC., TOKYO
CREATIVE DIRECTOR : TAKAHIRO SHIMOZONO
COPYWRITER : KENICHI YOSHIOKA
ART DIRECTOR : MACHI TSUGE
PRODUCTION COMPANY : WASABE ADVERTISING INC., TOKYO
DIRECTOR : WATARU SATO
CINEMATOGRAPHER/D.O.P : TETSUYA KONDO
GAFFER : SATOSHI MIZOGUCHI
EDITOR : YOSHITAKA HONDA
PRODUCTION PRODUCER : KAZUMASA KOBAYASHI
PRODUCTION MANAGER : TATSUYA HORIKAWA
STYLIST : KAZUKI YUNOKI
HAIR MAKE : YOSHIE SASAKI
SOUND PRODUCTION COMPANY : GRAND FUNK INC., TOKYO
MUSIC COMPOSER : AKIRA KOSEMURA
SOUND PRODUCTION PRODUCER : KAZUYOSHI TONAMI
SPECIAL EFFECTS COMPANY : DIGITAL GARDEN INC., TOKYO
VISUAL EFFECTS : TAKAYUKI YASOSHIMA
SYNOPSIS : FOR THIS CAFÉ AU LAIT PRODUCT, WE EMPHASIZE THE QUALITY OF THE MILK. IN ORDER TO MAKE THIS QUALITY--WHICH IS SO HARD TO DIFFERENTIATE FROM OTHER PRODUCTS--STAND OUT, WE HAVE PORTRAYED THE STRINGENT SELECTION PROCESS WHICH THE MILK MUST FIRST GO THROUGH RATHER THAN DISCUSS ITS TASTE. WE ANTHROPOMORPHISED THE IDEA THAT TOP QUALITY MILK EQUALS TOP QUALITY COWS. BY MAKING A DRAMATIC PRESENTATION OF THE RIGOROUS COW SELECTION PROCESS, WE MAKE A STRONG CASE FOR THE SPECIALNESS OF THE MILK.