Advertiser: FRIENDS
Agency: LOWE BRINDFORS
Category: Messaging Campaigns, including SMS, MMS and Mobile EmailMessaging Campaigns, including SMS, MMS and Mobile Email
Advertising campaign: BULLYING ERASER
Creative: Josephine Wallin (Lowe Brindfors)
Technical Producer: Tobias Löfgren (Lowe Brindfors)
Creative: Kalle dos Santos (Lowe Brindfors)
Digital Producer: Markus Björk (Lowe Brindfors)
Account Director: Peter Preisler (Lowe Brindfors)
Production: (Stopp)
Creative: Henning Wijkmark (Lowe Brindfors)
Account Director: Magnus Wretblad (Lowe Brindfors)
Executive Creative Director: Rickard Villard (Lowe Brindfors)
Brief Explanation
29% of Swedish kids are bullied in school and feel extra insecure in dressing rooms and bath rooms. We made a banner addressing this where you could clean a toilet wall full of harsh words and at the same time donate money to Friends by sending a text message. But the media houses wouldn't run it which created a huge debate on their double moral standards. How can you accept ads from the porn industry and quick loan companies but not run an ad from a small non profit anti-bullying organization? Then CEO of Clear Channel Sweden stepped in. He personally wrote on Friends' Facebook page that Clear Channel could run the banner in their ad-shells in Stockholm City. So we converted the banners to interactive ad-shells, a much more effective solution gaining the attention of hundreds of thousands of people everyday.(For the Jury: MOBILE URL TO BE VIEWED WITH FIREFOX or CHROME).