Shot over a single epic day with an unpaid cast and crew, the spot follows the daily grind of a bullied child as he trudges to and from school, the various insults thrown at him taking on a physical presence as words cast in a black heavyset font. As the spot goes on the words build up under his bed, fall from his schoolbooks, stick in his back pocket as he lies on his bed reading a comic. Until one day someone says hello to him instead.
Agency: Lowe Brindfors