Category: Sports
Media: Digital
Category: Professional Services
Brand: Bjurfors
Brand: Frölunda
Agency: Crispin Porter + Bogusky
Geo: Sweden
Advertising Agency: Crispin Porter + Bogusky Scandinavia, Gothenburg, Sweden
Creative Director: Markus Lindsjö
Art Director: Malin Saarinen
Copywriter: Julia Gillgren
Photographer: Skvader Media
Account Director: Petter Brink
Published: December 2016
Description:
Frolunda Hockey Club is one of Sweden's best ice hockey teams. They wanted to remind their fans to buy seasonal seats; an arena chair that’s theirs alone for the rest of the season. The problem is: that's a pretty big expense. So Crispin Porter + Boglusky needed to show the fans the real value of having your own seat in the arena. That you're not just getting a place to sit. You're getting a home away from home.