Brand: Fruit of the Loom
Media: Online
Category: Fashion
Agency: CP+B
Geo: United States
Fruit of the Loom: Plastique
The campaign centers on a fictitious fashion brand called Plastique: http://www.plastiquebyfrank.com The idea is to poke fun in a light way at the conventions of high fashion brands while also showing off Fruit’s colorful, no ride-up briefs.
Advertising Agency: CP+B, USA
Chief Creative Officer: Ralph Watson
Creative Directors: Dave Steinke, Allen Richardson, Peter Knierim
Associate Creative Directors: Mona Hasan, Nic Buckingham
Art director: Tyler Gonerka
Account director: Joselyn Bickford
Content supervisor: Priyanka Sah
Content manager: Lindsay Melloh
Digital strategist: Dean McBeth
Associate planning director: David Burg
Director of video production: Kate Hildebrant
Integrated Video Producer: Annie Turlay
Integrated Junior Video Producers: Addison Born, Shelby Hawkinson
Senior business affairs manager: Rebecca Williams
Music supervisor: Andy Hamm
Asset producer: Eva Hunter
Production company: Moxie Pictures
Director: Martin Granger
Director of photography: Eric Schmidt
Executive producer: Karol Zeno
Head of production: Paula Benson
Producer: Heidi Soltesz
Editorial: Hutch Co., Los Angeles
Editor: Jim Hutchins
Assistant editor: Joaquin Machado
Executive producer: Jane Hutchins
Finishing/VFX: Method Studios
Creative director: Claus Hansen
Senior flame artist: Wensen Ho
Executive producer: Robert Owens
Producer: Paula Jimenez
Audio finishing: Lime Studios
Engineer: Mark Meyuhas
Assistant engineer: Matt Miller
Executive producers: Jessica Locke, Susie Boyajan
Color finishing: CO3
Colorist: Stefan Sonnenfeld
Executive producer: Rhubie Jovanov