Category: Sweet Foods & Snacks
Advertiser: GENERAL MILLS CANADA
Product/Service: FRUIT BY THE FOOT SNACKS
Agency: COSSETTE COMMUNICATION
Production Company: HOLIDAY FILMS, Toronto, CANADA
Date of First Appearance: Sep 13 2010
Chief Creative Officer: Dave Douglass/Pete Breton
Creative Director: Marta Cutler/Ed Lea
Copywriter: Nimy Leshinski
Art Director: Ronney Chong
Agency Producer: Heather Moshoian
Account Supervisor: Bianca Kwasnycia/Shahla Lalani/Janis Lindenbergs
Advertiser's Supervisor: Dale Storey/Ivan Guillen
Producer: Derek Sewell/Cindy Marshall
Director: Adam And Dave
Editor: Jason Stinson
Sound Design/Arrangement: Pirate Radio And Television
Post Production: Soda Post
Director Of Photography: Andre Pienaar
Editing Company: Soda Post
English Description
Fruit by the Foot are so delicious and so long that you never know what's on the end of yours. In this campaign we see a cool teenager hanging out on his couch, having a fun snack, when he notices something eating the other end of his Fruit by the Foot. Everytime he looks over he sees weird things munching away.