“Lawn Statue” stars Christina Applegate and shows the actress in a perfectly imperfect moment. This is the kickoff of a social media campaign where busy modern women are encourage to share their own “Sparkling Truths” via Twitter, with a chance to win a week with a personal assistant. Consumers can check out twitter.com/fruitwater to enter.
Advertising Agency: Zambezi, USA
Executive Creative Director: Brian Ford
Managing Director: Chris Raih
Creative Director: Madeleine Grandbois
Art Director: Kristen Mann
Senior Copywriter: Chelsea Dubois
Junior Copywriter: Christy Lin
Director of Account Services: Pete Brown
Communications Director: Nicole Bush
Assistant Account Executive: Amanda Tutora
Designer: Tanja Caduff
Executive Producer: Alex Cohn
Producer: Carolyn Lu
Editor: Paul Oh
Director of Digital: Pete Mertz
Senior Digital Strategist: Poppy Thorpe
Senior Digital Producer: Alvaro Chacon
Production Supervisor: Haleh Shoa
Production Company: Pretty Bird
Director: Matt Piedmont
Co-Founder / Executive Producer: Kerstin Emhoff
Executive Producer: Ali Brown
Head of Production: Tracy Hauser
Line Producer: Nate Young
Director of Photography: Giles Dunning