Category: Broadcast Idents & Sponsorships
Advertiser: FUEL TV
Product/Service: TELEVISION NETWORK
Agency: FOX FUEL TV NETWORK
Production Company: BRAND NEW SCHOOL, Santa Monica, USA
Date of First Appearance: May 5 2010
Creative Director: Todd Dever
Agency Producer: Michael Cooley
Producer: Danny Rosenbloom
Director: Robert Bisi
Editor: Erik Barnes
Sound Design/Arrangement: Beacon Street/Venice Beach
Post Production: Brand New School
Animation: Brand New School: Max Keane/Peter Murphy/Cameron Walser/Andrew Soria/Maithy Tran/Sang Lee
Music: Beacon Street/Venice Beach
Cinematographer: Pat Notaro
Editing Company: Brand New School
Other Credits: 3d Artists Robin Kim/John Sadler/Fuel Tv General Manager Cj Olivares
English Description
In this :30 comedic Identity piece for Fuel TV we meet a not so likable character named Donald Bag. We combined both live-action and animation to illustrate D Bags absurd behavior as he strolls through a park accosting small children and knocking people over all the while the audience merrily hums along to a homage of the infamous Mary Tyler Moor soundtrack.