Advertiser: FUJIFILM
Agency: OGILVY GERMANY
Category: Page take-overs
Advertising campaign: YOUTUBE PREVIEW TAKE-OVER
Art Director: Christian Kuzman (Ogilvy Germany)
Chief Creative Officer: Dr. Stephan Vogel (Ogilvy Germany)
Photographer: Joachim Bacherl (Ogilvy Germany)
Editing: Sinya Horwedel (Ogilvy Germany)
Flash Developer: Robert Georgi (Ogilvy Germany)
Account Managers: Simone Schroeder (Ogilvy Germany)
Creative Directors: Lars Huvart (Ogilvy Germany)
Designer: Christian Kuzman (Ogilvy Germany)
Technical Director: Jens Steffen (Ogilvy Germany)
Copywriter: Lothar Mueller (Ogilvy Germany)
Creative Directors: Matthias Storath (Ogilvy Germany)
Executive Creative Directors: Matthias Storath (Ogilvy Germany)
Account Managers: Nadine Ries (Ogilvy Germany)
Advertiser’s Supervisor: Sebastian Mueller (Fujifilm)
Executive Creative Directors: Uwe Jakob (Ogilvy Germany)
Account Supervisor: Yves Rosengart (Ogilvy Germany)
Brief Explanation
The FujiFilm HS50EXR is a digital camera that shoots 16 images per second. Making it the perfect photo camera to capture high-speed action shots. To draw the attention of young urban sports fans to the 16-images-per-second-feature of the HS50EXR we turned YouTube’s preview function into a HS50EXR showcase function. The HS50EXR became the tool to skip through every frame of urban sport videos. Demonstrating that the HS50EXR really captures everything – including the perfect photo of your perfect skateboard stunt. This led to a click rate of 15,2%. For the first time YouTube’s preview function became a unique brand experience.