Times is rough and tough like leather
G-SHOCK unites with Dutch brands OntFront, Filling Pieces, Ceizer, and URBMATH to create a limited time piece to celebrate the 30th year anniversary of Gshock. On November 28 a handmade black all leather G-SHOCK will be released, including a special edition triangle shaped carton. The G-SHOCK is wrapped in split leather and crafted in the Netherlands. This couture-like time piece is covered with leather from housing to strap. It features a black face plate with a golden shimmer.
What all participating brands have in common here is their desire to innovate with street culture as starting point. The challenge for this collaboration was to create a high end Gshock that reflects the identities of all participating brands. The inspiration for this unique project is the line 'Times is rough and tough like leather' from the song C.R.E.A.M by rapper Raekwon (Wu Tang Clan).
To strengthen the overall concept of the watch a large multi media installation piece was created; a pyramid shaped object of three meters high made of all black leather. This art piece will also be shown to the public on November 28 21:00 at the old power plant Craftwerk Berlin (the Gshock event that honors their 30th anniversary).
This collaboration is limited to only 10 watches. If you want to obtain this watch, vote for this concept here http://www.g-sessions.eu/euro/ so it will be manufactured in a limited run.
Client: G-SHOCK
Project: G-SESSIONS
DoP: Tibor Dingelstad
Production Design: Lisa Scheffer
Production: Lea Fels, Hesdy Lonwijk
Production Assistant: Bo Spindelaar
Editor: Arthur Ivens
Post Production: The Ambassadors
Visual Effects Artist: Stijn Waterman
Colorist: Brian Krijgsman
Sound Design/Music: Maydien, Mitchell L. Yard & Jimmy Rage