Galaxy: The Chase

Credits & Description:

Category: Confectionery, Snacks
Media: Film
Brand: Galaxy
Agency: BBDO
Geo: United Kingdom
Advertising Agency: AMV BBDO, UK
Creative Directors: Nicholas Hulley, Nadja Lossgott
Copywriter: Caio Giannella
Art Director: Diego de Oliveira
Agency Planner: Cat Collins
Accounts: James Drummond, Robyn Rieu, Callum Raines
Agency Producer: Darapen Vongsa-nga
Media Agency: MediaCom
Production Company: MJZ
Director: Juan Cabral
Production Co. Producer: Stephen Johnson
Post-production Company: MPC
Audio Post-production: 750mph
Published: February 2017
Description: Galaxy Chocolate launched its new film, Chase, for Valentine's Day. Directed by Juan Cabral, the film provides a soulful and modern take on the classic love stories we’ve come to expect at Valentine's. It reflects the simple reality of our increasingly busy lives and the importance for us all to make time to find pleasure in the world around us. Written by Diego Oliveira and Caio Giannella the film follows Cupid in pursuit of a young woman rushing through life. Through the busy streets of London, our female protagonist hurriedly cycles through traffic, narrowly missing cupid's arrow. The breath-taking chase continues to build suspense through London's landmarks, as she continues to move too fast for the arrows to reach her; but striking others in her path. The film concludes when our heroine finally pauses in the moment and we see loves first strike. The film ends with a relevant message for today’s generation: “Rush Less. Feel More”
Entry Summary:
In our increasingly busy, do it all and have it all lives, we wanted to encourage people to make time for pleasure this Valentine’s day. Chocolate is the second most gifted item on 14th Feb yet nobody really ‘owns’ this season. Chase is a modern take on classic love stories reminding us to rush less and feel more.
Synopsis:
In this film, we follow a woman rushing through life. Thinking that being alive is doing as many things as possible.But that’s partly the problem. She is moving too quickly to appreciate the world around her. As we follow her steps, we notice that arrows are being shot at her. As if she is being chased. One day we watch her slow down and.… Bam! An arrow strikes her.Electric shocks down the spine. Her body trembles.She looks up and sees a man who has also been struck by love. Their eyes meet.Suddenly life unexpectedly tastes like never before.From behind a tree we see a creature.Half-man, half angel. It’s cupid.His job is done here.