Category: Confectionery, Snacks
Media: Film
Brand: Galaxy
Agency: BBDO
Geo: Saudi Arabia
Advertising Agency: BBDO
Chief Creative Officer: Paul Shearer
Published: July 2018
Synopsis:
Galaxy are celebrating the historic moment when women can now drive legally in Saudi, with a film that shows the brands playful side.
They have picked up on the coincidence that this moment in history coincidence with the Football world cup. What better time to go out and drive when all of Saudi will be inside watching the Saudi games. The pleasure of having the roads to themselves and the pleasure of Galaxy chocolate.
It doesn’t get much better than that.