Alternative title: Randy
Agency: The Richards Group
Creative Group Head/Writer: David Canright
Creative Group Head/Art Director: Lynda Hodge
Brand Creative/Writer: Chris Cannon
Brand Creative/Art Director: Ryan Beals
Broadcast Producer: Jenny Wolk
Production Company: Lucky 21
Director: Rob Pritts
EP: John Gilliland
Post Company: Lucky Post
Editor: Elizabeth V. Moore
Audio: Scottie Richardson
Color: Neil Anderson
Online Editor: Dan Margules
Assistant Editor: Juan Vargas
Visual Effects (talking llama): JAMM
Published: July 2018
Synopsis:
GameStop delivers on the promise that stranger things can happen than an awesome Summer Game Sale. The project reunites Lucky 21 Director Rob Pritts with agency The Richards Group for a delightfully...awkward... collaboration. A window on the absurdist humor of GameStop’s new spot reveals an unlikely friendship, and added a unique directing challenge: Camelid comedy.
This is one of those spots that tears the fabric of time and space,” quips Pritts. “It’s a dream to get comedy scripts like this. We got to ‘embrace the strange’ with the Jerry Lewis of animals and see how far we could push an already insanely ridiculous concept.”
This GameStop odd-couple provided plentiful performance possibilities for Lucky Post Editor Elizabeth V. Moore. Moore relays, “The old saying that comedy is hard isn’t completely true. It’s really fun, but utterly subjective. For me, it’s a joy working with lingering moments of absurdity.”