Autumn 2015 marks a turning point in the history of the lifestyle fashion brand GANT. In collaboration with BETC, GANT is re-positioning itself with a global advertising campaign that goes back to its roots on Ivy League university campuses and its iconic product, the button-down shirt. The worldwide campaign includes a film and a gallery of five outdoor visuals that will be featured in the press, outdoor, in cinemas, in stores and on social media throughout the autumn and right through to 2016. The film shows life on prestigious Ivy League university campuses back in the 1950s, from highflying political and artistic ambition and civil rights demonstrations, to partying, sport and love stories. The print campaign celebrates five former Ivy League students with remarkable careers, each of whom has changed the world in their own way. Five very different personalities united in their attachment to the iconic GANT shirt.
BRAND GANT
BRAND MANAGEMENT Caroline Roth
AGENCY BETC
AGENCY MANAGEMENT Bertille Toledano
Claus Lindorff
Christine Leblond
Leïla Achour
CREATIVE DIRECTORS Rémi Babinet
Filip Nilsson
Rosie Bardales
ART DIRECTOR Alphons Conzens
COPYWRITER Adrian Skenderovic
TV PRODUCER Laure Denizot
Fabrice Brovelli
PRODUCTION HOUSE Bandits
SOUND PRODUCTION GUM
DIRECTOR Stuart McIntyre
FIRST BROADCAST 3/09/2015
MEDIA PLAN WORLDWIDE
AVAILABLE FORMATS TV, Cinema, Online (60s, 30s, 20, 15s)