Title: Longboard
Client: Gap
Campaign: Gap Holiday 2016 Cozy
Agency: Untitled Worldwide
Creative Director: Kevin Li
Creative Director: Piper Hickman
Producer: Joyce Lee
Head of Integrated Production: Cheri Anderson
Group Account Director: Meredith Frisco
Production Company: AllDayEveryDay
Director: Matt Baron
Head of Production: Nicole Westermann
Executive Producer: Arrow Kruse
Executive Producer: Oscar Thomas
Producer: Sloane Skala
Editorial Company: Cut + Run
Editor: Adam Bazadona
Assistant Editor: Natalie Kasling
Executive Producer: Lauren Hertzberg
Producer: Ashley Bartell
Color Correct: The Mill
Colorist: Nick Sanders
Online: Jogger
Editor: Joseph Grosso
Gap's lounge wear seamlessly transitions from home to street and lets you feel comfortable in your skin wherever you might be in the new Gap Holiday Cozy campaign, editing by Cut + Run’s Adam Bazadona for Untitled Worldwide. Directed by Matt Baron of AllDayEveryDay, the spots take viewers from a dreamlike, magical environment complete with a bike, roller skaters, long boarders and moving pieces of furniture. We wanted to not just show how to wear cozy lounge wear, but create a video that emulates and elevates the feeling of freedom and snugness one gets when wearing the lounge wear product.