Agency: Communication Unlimited, Warsaw
Media: Ambient
Category: Household, garden & pets
Client: Gardena
Agency: Communication Unlimited
Country: Poland
Client Services Director: Justyna Kozak
Creative Director: Rafal Grzeszkowski
Creative Director: Franciszek Toeplitz
Art Director: Aga Ratajska
Art Director: Krzysztof Jagielo
Copywriter: Aga Ratajska
Copywriter: Maja Kurzyca
Copywriter: Krzysztof Jagielo
Production company: Motion Brand
Account Director: Kinga Jasnowska-Sobola
Strategist: Paweł Sitnicki
Gardena is a brand of hedge scissors with 25-year warranty. They are really invincible and precise. Gardena tools are being produced for passionate gardeners, who treat their hobby almost like art. "Gardena Art of Cutting" combines those two elements strength and precise craft. It was created to provoke one's imagination and show that Gardena tools could be used even for trimming the antique hedge made of iron. The ambient was located in a special place in Warsaw, on historical Warsaw Royal Track. This particular, well-known monument was chosen in order to put Gardena into historical background. Gardena Art of Cutting is Golden Drum 2014 Finalist.