Category: Public Interest, Ngo
Alternative Title: Knowledge is not always enough
Client: Unicef
Brand: Garnier and Unicef
Media: TV
Country: France
Advertising Agency: Buzzman, Paris, France
President / Executive Creative Director: Georges Mohammed-Chérif
Vice-President: Thomas Granger
Associate Director: Julien Levilain
Artistic Director: Julien Doucet
Copywriter: Lilian Moine
Account Director: Maïté Orcasberro
Strategic Planner: Fanny Camus Tournier
Head of Social Media: Julien Scaglione
Social Media Creative Director: Loris Bernardini
Head of PR / Communication: Amélie Juillet
PR / Communication Manager: Calypso Asline
Production: QUAD
Sound Production: FX STUDIO
Director: Bruno Aveillan
Producer: Martin Coulais
Head of TV Production: Titem Mouici / Kind Paris
Published: April 2017
Description: Garnier (L’Oréal Group) is committed to support UNICEF (United Nations Children’s Fund) programs which help children in humanitarian emergency situations. Through a powerful awareness film directed by Bruno Aveillan, the brand takes a stand with Buzzman against hygiene access problems.
Each year, 1.4 million children die from diseases that could be prevented with hand-washing. A health emergency situation highlighted in a film titled, “Tutorial."