Gatorade, in partnership with Cricket Australia and the world's fastest man, Usain Bolt, has created a new explosive cricket metric which has the potential to change the way the game is analysed, discussed and celebrated by fans.
For the first time ever, 'The Bolt Rate' will record a players' run speed between wickets during the summer of cricket. The fastest man will then be crowned with The Gatorade Fastest Run Trophy. Agency: Eleven / TBWA Sydney
Media: Web Film
Category: Drinks, non-alcoholic
Client: Pepsico
Agency: Eleven / TBWA Sydney
Production: Plaza Films
Country: Australia
Director: Paul Middleditch
Strategic Planner: Natalie Rempalski
Chief Creative Officer: Andy DiLallo
Creative Director: russ tucker
Art Director: Dan Smith
Copywriter: Nick McHugh
Copywriter: douglas Hamilton
Production Company Producer: peter masterton
DoP: Daniel Ardilley
Account Director: Jade Glashoff
Agency Producer: Annabel Jewers
Post production: THE EDITORS
Editor: Jess Mutascio
General Manager: Fiona Milliken
Designer: Chris Mawson
Colourist: Marcus Timpson