PepsiCo International is launching a new advertising campaign
for its energy drink brand that turns the spotlight on amateur
sports players.Created for Latin America, the "There is No
Small Game" camapign for Gatorade celebrates the sporting
spirit and passion that drives amateur players. The brand
proves that it’s not solely reserved for professional
athletes, as the game belongs to anyone who plays sport at any
level.
Designed by CLM BBDO Paris,
Client: PepsiCo International
Agency: CLM BBDO / Boulogne Billancourt
Production Company: 75
Director(s): Matthijs Van Heinjningen
Creatives: Gilles Fichteberg (Executive Creative Director)
Jean-François Sacco (Executive Creative Director)
Lucie Valloton (Art Director)
julien perrard (Copywriter)
France Monnet (Agency Producer)
Country: France