After launching their new ‘The Shop’ campaign, Gatsby Moving Rubber, the number 1 men's hairstyling brand in Thailand, got a great response and feedback from their target market. The campaign shows that no matter the issue Gatsby Moving rubber strength gets your hair back to "cool". To extend the campaign and engage the target market Dentsu One Bangkok has created the "Cool back theme song" which can be downloaded via http://www.gatsbythemesong.com and itunes.
Just download ‘Cool back theme song’, they can celebrate their cool hair when and wherever they want.
Media: Interactive
Category: Cosmetics & toiletries
URL: http://www.gatsbythemesong.com
Client: Gatsby Moving Rubber
Agency: Dentsu One Bangkok
Production: SONGMUE PRODUCTION Co.,Ltd.
Country: Thailand
Director: John Kittithat
Chief Creative Officer: Subun Khow
Creative Director: kongpope siriwattanagarn
Art Director: Tanis jearsavaswattana
Copywriter: Sirikorn Rungrueangdechaphat
Producer: Monnarath Thanasai
Senior Art Director: Nattakorn Samintharapunya
Senior Copywriter: Chanissara Ngampan
Account Director: Pasinee Vithayaveroj
Head of Production: Vorawit Prakornkaew
Account Executive: Pattrakamon Teekayuko
Traffic Manager: Wichitra Tritodtrakoo
Production House Producer : Pattarawee M. Rattanachai
AD 1st : Aor Jabp
AD 2nd: Zin Apisit
PM : IP Jantraya
Casting : Kanjana Kot Akasin
Stylist : Kwanhatai Chittiwatana
Art di : Pote Supote
Post Prod. : Needa Ostapirat
Editor : Dear CH
Post Process : THISISIT , So Good House , CineSound Studio-Thailand
Cam Brandlink Co.,Ltd
Lighting : Tang Lighting