German child protection Association: The Secret Sculpture

Credits & Description:

Title of Entry: The Secret Sculpture
Brand: German child protection Association
Product/Service: Charitable organization for child protection
Client: German child protection Association
Entrant Company: SERVICEPLAN GERMANY
Creative Agency: SERVICEPLAN GERMANY
Judging URL: http://thisisforthejury.com/thesecretsculpture/en
Live site URL: https://apps.apple.com/gb/app/the-secret-sculpture/id1484058620
Creative Director: Matthäus Frost
Art Director: Marvin Goldau, Robert Reiß, Kai Joo Hyuk Flohrer, Saint Elmo's Hamburg
Account Manager: Marie-Therese Greulich, Tessa Florentine Wilckens, Sophia Rothfos, Julia Wolf, Johannes Messmann, Saint Elmo's Hamburg & Berlin
Production Company: NEVEREST
Producer: Christoph Köhler, Katrin Habermann, Madeliene Pfisterer
Date of Release: 2019-11-20
Notes: Even after 30 years the UN convention of the rights of the child is still not part of the German constitution. The child protection league wants politicians to finally change this.
For the 30th International Day of Children's Rights we started a protest:
The Secret Sculpture - The first virtual museum for children’s rights.
In major German cities an empty statue base was inaugurated. With an Augmented Reality app 42 pieces of art appear on the one statue base.
One artwork for each of the 42 articles of the UN Convention – created by 42 artists such as Erwin Wurm, Laurence Vallières or Joseph Crossley. No sculpture was allowed to be larger than 4 MB. A visual marker on top of the base triggers the experience. A new kind of museum experience, which as a permanent exhibition has now become a real sight, educating children as well as parents and teachers.
But above all, it’s a public call on politicians to implement children's rights in the constitution. German media spread the call and increased the pressure.
What seemed impossible for 30 years will change in 2020: a new draft law is ready for a vote in the federal parliament.
Please download the app “secret sculpture” (with quotation marks) in app store or play store. Use the visual marker we have sent you to trigger the experience. It’s the same as on the real statue base. Just put the marker on a table and scan it with the app.
https://apps.apple.com/gb/app/the-secret-sculpture/id1484058620
https://play.google.com/store/apps/details?id=com.saintelmos.arstatueimg&gl=DE
Chief Creative Officer: Alex Schill
Peter Gocht, Maximilian Schöngen, Global Creative Directors
Reinhard Crasemann, Managing Partner, Saint Elmo's Hamburg
Creative Director: Karsten Kuhn
Lasse Matthiesen, Managing Partner, Saint Elmo's Hamburg
Kevin Prösel, Managing Director, Saint Elmo's Berlin
Marjan Ploederl, Head of XR Development, Saint Elmo’s Berlin
Nastuh Abootalebi, Karolin Fischer, Katja Wacker, Post Production, Sunday Digital
Maggy Fischer, Head of Post Production, NEVEREST
Dennis Fritz, Anton Reim, Motion Designer