| New York Festivals Awards 2020 | ||
|---|---|---|
| Artistry & Craft in Advertising | Design | Silver |
| Public Relations | Products & Services | Bronze |
| Design | Brand Design | Finalist |
| ADC Awards 2020 | ||
| Brand / Communication Design | Design for Good | Merit |
| Cresta Awards 2020 | ||
| Social | Best use of Instagram | Bronze |
| Social | Influencer Campaigns | Bronze |
| The ‘wish We’d Thought Of That’ Award | THE ‘Wish we’d thought of that’ AWARD | Bronze |
| Craft | Craft Campaign (any media) | Bronze |
| Brand Purpose | Brand Purpose | Shortlist |
| D&AD Awards 2020 | ||
| Branding | Campaign Branding & Identity | Wood Pencil |
Client: German Federal Association of Funeral Directors
Advertising agency: HEIMAT, Berlin
Chief Creative Officer: Matthias Storath
Chief Creative Officer: Guido Heffels
Creative Director: Johan Kramer
Creative Director: Tom Hauser
Art Director: Johanna Schmidt
Art Director: Ursel Barwinski
Art Director: Benedikt Wiesbauer
Copywriter: Lisa Reissner
Copywriter: Demiris Samartzidis
Account Director: Judith Schenk
Account Manager: Fabienne Prochnow
Account Manager: Tobias Friedrich
Account Manager: Kai Flögel
Art Buying: Franziska Moeck
Photography: Delia Baum
Productdesign: Eike König, Ju Schnee, Emily Eldridge, Evelyn Weigert, Tape That, Low Bros, Damien Poulain
Sound Producer: Markus Steffen
Music Producer: Alexis Papadimitriou
Country: GERMANY
Date of Release: 2019-04-03
Notes: Fashion, sneakers, tattoos: As a society, we openly deal with pretty much everything using unique expression to support our strong opinions. Only when it comes to mortality, fear and uncertainty spread. Death is still a taboo in our society.
Together we want to transform the status quo and promote a new progressive approach to understanding, dealing with and talking about death.
For My Coffin, upcoming artists created unique coffins for famous German influencers. The coffins act as a catalyst for friction and ultimately discourse, especially in social media. Turning the coffin from a symbol of fear into a unique piece of art and make it "instagramable".
62% of Germans say death is life's biggest catastrophe. But only 32% want to think or talk about it. Germans do not mourn properly anymore. Death is anonym and not part of the society anymore. Death is a taboo.
Key Message: Let us face death and talk openly about it. Aim is to reduce fear and to give hope to those who lost someone.
Target audience: our aim was to reach the general public with a focus on a younger audience (up to 35 years old), who did not get in touch with decease and death yet.