Advertiser: FEDERAL EMPLOYMENT AGENCY
Agency: KNSK WERBEAGENTUR
Category: Best Music/Sound Design
Music: Das Bo
Illustrator: 2erpack
Illustrator: Angry_koala
Graphic-Design: Julian Heidt
Chief Creative Officer: Detmar Karpinski (Knsk Werbeagentur )
Illustrator: Stereo One
Illustrator: Thomas Koch
Graphic-Design: Thomas Nickel
Creative Director: Tim Krink (Knsk Werbeagentur )
Account Manager: Julia Kutter
Illustrator: Julian Heidt
Art Director: Julian Heidt (Knsk Werbeagentur )
Music: Matteo Capreoli
Account Manager: Olaf Uthmann
Creative Director: Ulrike Wegert (Knsk Werbeagentur )
Creative Director: Ansgar Böhme (Knsk Werbeagentur )
Music: Darko Beats
Songwriter: Das Bo
Music: Flo Motion
Songwriter: Matteo Capreoli
Copywriter: Melanie Negasi (Knsk Werbeagentur )
Illustrator: Strassenkoeter
Brief Explanation
We developed a campaign for the Federal Employment Agency in Germany.The main message is „I‘m good“ and the aim was to strengthen the self-confidence of teenagers for their professional career. The highlight was a song („Ich bin gut/I‘m good“) with a music video in a digital streetart-style. It called attention to the services offered by the FEA and attracted the teenagers to Facebook, where the FEA built up a community and offers professional advice. The song and video intensified the identification between teenagers and the campaign. Finally more than 63.000 fans entered the Facebook-community and more than 200.000 saw the video.