Getty Images: Getty Images

Credits & Description:

Geo: CHICAGO
Entrant Company FCB Chicago
Agency Network FCB
Holding Company Interpublic Group
Production Company Cutters Studio
Advertiser Brand Getty Images
Public Relations Agency Current Marketing
Chief Creative Officer Liz Taylor
Worldwide Creative Partner Fred Levron
Creative Director Bruno Mazzotti
Creative Director Dean Paradise
Creative Director John Bleeden
Copywriter Kate Cullen
Art Director Franki Geib
Executive Creative Director Jon Flannery
Executive Creative Director Max Geraldo
Producer Carolina Sierralta
Group Creative Director John Claxton
Managing Director Kathryn Horsley
Director of Print Production Julie Regimand
Project Manager Matt Hartwig
Head of FCBX Kim DeNapoli
Account Director Kathrine Fliess
Editor Nadav Kurtz
Assistant Editor Peter Zachwieja
Producer Stephanie Rose
Editor Matt Walsh
Producer Heather Richardson
Senior Audio Engineer Jason Ryan
Audio Engineer Alec Chojnacki
Associate Audio Engineer Batsirayi Zesaguli
Audio Producer Alex Bartczak
Senior Manager Development Michael Chesta
Tech Lead Erik Christianson
Published: March 2018
Synopsis:
Watermarks for Water, which launched on the same day as World Water Day (3/22), aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark. The Watermarks for Water collection is comprised of more than 300 images, shot by some of the world’s best photographers, that highlight the plight of (the lack of) clean drinking water. Getty also launched a special microsite ( http://www.watermarksforwater.... ), and each time an image from that collection is licensed, the iconic Getty watermark is removed and 10% of proceeds go directly to charity: water, an organization that brings clean and safe drinking water to people in developing countries. Building on the company’s mission that it can move the world through photography, Getty Images’ site now features a beautifully moving and inspirational video, created by FCB Chicago, that educates consumers on the power of an image and the water issues we face today.