Category: Short Format Internet Film
Advertiser: KRAFT
Product/Service: GEVALIA
Agency: TAXI NEW YORK
Production Company: FURLINED, New York, Madrid, USA, SPAIN
Production Company: TWENTYFOURSEVEN, New York, Madrid, USA, SPAIN
Chief Creative Officer: Steve Mykolyn
Executive Creative Director: Dave Clemans
Copywriter: Matt Herman
Art Director: Johnnie Ingram
Agency Producer: Holly Flaisher
Account Supervisor: Cristina Costantino
Producer: David Thorne/Rob Stark
Director: Will Speck/Josh Gordon
Editor: Michael Dart Wadsworth
Sound Design/Arrangement: T. Terressa Tate/Final Cut
Post Production: Final Cut
Music: Heinz Kiessling/"Cool Daddy Charm"
Account Manager: Katie Gannet
Planner: Caroline Krediet/Ashley Connors
Director Of Photography: Hoyte Van Hoytema
EditingCompany: Final Cut
Account Manager: Katie Gannet
Planner: Caroline Krediet/Ashley Connors
Director Of Photography: Hoyte Van Hoytema
Editing Company: Final Cut
English Description
To explain the difference between how Americans consume their coffee in a mad-dash, hurried rush and how Swedes stop to enjoy their delicious Gevalia, our sexy spokesman, Johan, describes the time-honored, Swedish custom of taking time out for a daily FIKA or two. Hey, get your mind out of the gutter.