Category: Cosmetics & Beauty
Advertiser: GHD
Product/Service: HAIR STRAIGHTENERS
Agency: RAINEY KELLY CAMPBELL ROALFE/Y&R
Production Company: BELIEVE MEDIA, London, UNITED KINGDOM
Date of First Appearance: Oct 22 2010
Executive Creative Director: Damon Collins
Copywriter: Adrian Lim
Art Director: Steve Williams
Agency Producer: Claudio Gorini
Account Supervisor: Katey-Ellen Price
Producer: Simon Eakhurst
Director: Floria Sigismondi
Editor: Jarrett Fijal
Sound Design/Arrangement: Sam/Factory
Post Production: Prime Focus London
Cameraman: Simon Chaudoir
Music: Le Rev- "lucky You"
Planner: Emily James
Cinematographer: Simon Chaudoir
Director Of Photography: Simon Chaudoir
English Description
The idea is built around the character of Cinderella and possibly the most famous party scene in history. However in this story the ball isn't ruined for Cinderella when the clock strikes midnight for as her dress disintegrates she flees the party and stumbles upon a powder room in which she discovers the baroque looking ghd Midnight collection. The styler gives her the confidence to transform herself,creating an edgy party look with a few found items close to hand she struts back into the party,ignoring the now besotted Prince Charming.